1 habit that’ll make you a better storyteller

My friends know my favorite phrases are: “for example” or “let me give you the perfect example.” Here’s how it started:


Sun Yi
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I used to be in meetings where I didn’t fully understand certain things. But I never asked questions because nobody else did. I didn’t want to be the only one.

Then I’d find out later that I wasn’t the only one who didn’t get it. And it’s not because we’re stupid. It’s because we tend to tune out information when it’s boring.

This was frustrating because when I explain things in a sales meeting I can see they don’t fully understand. I knew they’d be more likely to hire us if I can make them understand.

So I started to give examples by telling a personal story. You can always tell when someone SAYS they understand vs when they REALLY understand. Usually they’ll go “ooohhh, I get it now!” They’re also more likely to remember the information in the future.

If you want to build a habit of telling stories, here are 2 practical tips I can give you from my own experience:

1. Reverse engineer the story

In the beginning, you may not be able to come up with a story every time. That’s okay, because when you get in the habit giving examples, you’ll start to notice a topic or a “lesson” in everyday situations that you’re in. And these situations become stories that you can give as examples when you’re talking about that topic. Eventually you’ll have plenty of stories for every topic.

2. Turn analogy into a story

For example, if someone asks me “I don’t use social media at all. Should I hire someone to manage our social media?” I can say “I know nothing about food, so every restaurant I seems good to me. But my friend Greg loves to cook and he can always tell if a restaurant has good food or not. It’s similar with hiring. If don’t know anything about social media, you’ll probably end up hiring someone who sucks. I suggest you start using it yourself first, and you’ll be in a better place to judge who is good or not.”

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Adopting this one habit helped me in many aspects of my business, including sales, copywriting, and training employees.

And I know it can help you too.

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