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I’ve been doing this for 20 years and there’s one on every project.
The teacher’s pet.
The A-student in English class.
The walking dictionary.
I’m talking about the “grammar police”.
They never add any creative input, so they provide value by correcting grammar.
It makes them feel important.
News flash: if I wanted a grammar check I can use Grammarly. It’s 2020 for Christ’s sake.
The next time you’re caught by the grammar police, just give the examples on this carousel.
There’s a reason why we don’t follow proper grammar. Sometimes it’s to make it conversational and other times it’s cultural.
“Ain’t nobody got time for that” communicates a lot more than “Nobody has time for that”.
It doesn’t fucking matter if it’s grammatically incorrect.
We’re not writing a research paper.
This is marketing.
The only thing that matters is if it sells the product.