Night Owl Nation

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I was a quitter.

Hi, my name is Sun.

I'm the founder of Night Owls, a digital agency in NYC. Many of our clients are personal brands like Jay Shetty, Mel Robbins, Gabby Bernstein, Baron Baptiste, Marc Randolph, the list goes on...

Sun Yi with Clients

But before starting Night Owls, I was a quitter.

I quit starting a business.

I quit going go to the gym.

I quit waking up early.

I quit saving money.

Here's what usually happens...

I get back from a seminar or watch GaryVee scream on YouTube, and my motivation's at 1,000%.

For weeks, I work on my business.

I start to wake up early.

But after a couple months I start to feel hopeless

I still have zero clients.

My friends are out having fun.

So I give up.

My life goes into a standstill, then slowly into a decline.

A year later I go to another seminar and then...

You get the point.

It's especially hard when none of your friends are entrepreneurs.

After awhile I stopped telling people because I felt pathetic for quitting so many times. 🙈

Are you saying to yourself: "OMG, me too! I do that. 🙋‍♂️"

Well keep reading.

Thank me later.

There's an old African proverb that goes "If you want to go fast, go alone. If you want to go far, go together."

Take a look at CrossFit, SoulCycle, Running Clubs...

These are some of the hardest activites you can do, yet they all keep going because they're there for the community first, and workout second.

This is exactly what happened when I started Night Owls.

The environment is what kept me going. We struggled together, we inspired each other, and we had a blast.

Sun Yi at Night Owls

Because we're just having fun everyday, we stay consistent. This helps us improve our skills at an exponential rate.

It's common for one of our interns to start their own agency in 2-3 years.

So what was different about the environment?

How did we improve so fast?

How did we stay so consistent?

After some reverse engineering, I narrowed it down to 2 main reasons:

1: The Culture

Every job I've had, all people did was complain about their job. "They're not paying me enough for this shit" they'd say.

At Night Owls, people actually put love and care into their work. It was refreshing to see for the first time.

We have passionate debates about ideas and collaborate on projects.

The designers challenge the developers with designs that are impossible to code.

In return, the developers will make it possible and inspire the designers to push the limits.

When a new employee starts, they're quickly mesmerised by the culture. The passion for their job grows out of that.

That's what you get by just being around another Night Owl.

We're not here to complain.

We're here to share the love for what we do.

2: The A-ha Moments

People actually like to learn.

Most people don't need hand-holding throughout every step of their learning.

They can learn 95% on their own on the Internet.

The problem happens when they get stuck.

They just need a little a-ha moment once in a while.

Sun Yi Speaking

That's exactly what I'm here for

Just by being in the same room with me, I was able to provide that.

I want to create the same Night Owls environment FOR YOU!

I want to make you feel like you're in the room working next to me.

I want you to see what goes on behind the scene of my daily work as well as my advices and rants.

It's called Night Owl Nation

It'll be like you're getting mentored by me daily.

(🤯 I never thought of it that way)

You'll be added to my "Close Friends" where you can go behind the scenes of my daily life and work.

Here's a sneak peek

Go behind the scenes of how I make my carousel from idea to completion.

Watch some lessons and advice around personal branding and building a community.

Watch practical step-by-step tutorials on my video setup and how I edit them.

Take a look at some of the love shared by our community!

What's Included

Night Owl Nation in a nutshell

As a Night Owl, you'll be added to in my "Close Friends" group on Instagram so you can see exclusive Stories including:

  • Behind the scenes: Watch me do my daily work including content creation, client projects, personal projects, and more.
  • Weekly Q&A: I'll be answering every question sticker for Night Owls weekly!
  • Thoughts on various topics: Random rants about what I'm thinking of at the moment.
  • Lessons & advices: This one is pretty self explanatory.
  • Live group coaching: We'll meet weekly to ground ourselves and setup for a successful week.
  • Tons of Friends!

    The core of this membership is the community. Building a business, creating content, spreading your message.... in order to achieve these, we need to go far, not fast.

    Let's go far together!!!

Membership Fee


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