Sun Yi - AAF Podcast
Episode 102

How Recognizing Patterns Helped Eric Siu Level Up His Business

Jun 13, 2024


About The Episode

Watch Trailer: https://youtu.be/ITDOJSDOMtY

Watch Full Episode: https://youtu.be/gcOU27bfCsI

Chapters:

00:00:00 – Introduction: Eric’s Story and Background

00:02:22 – The Power of the Internet

00:04:25 – Finding Community through Games

00:06:40 – Driving to San Diego for College Enrollment

00:08:56 – The Lessons Learned from Poker

00:11:02 – The Fun of Going Deeper in Learning

00:13:04 – The Importance of Teamwork and Communication in Gaming

00:15:02 – Lessons from Poker for Business Success

00:17:04 – Discovering a New Path in Marketing

00:19:19 – Connecting the Dots and Pattern Matching

00:21:29 – The Power of Uncommon Sense

00:23:30 – Betting Everything on YouTube Ads

00:25:39 – The Importance of Resilience and Emotional Control in Business Decisions

00:27:51 – Creative Business Deal: Seller Financing

00:29:55 – The Next Chapter of Your Life

00:32:05 – Going Deep and Generational Wealth

00:34:11 – Bosses and Acquisitions

00:36:06 – The Importance of Focus and Financial Arbitrage

00:38:00 – Integrating New Acquisitions

00:39:59 – Trust but Verify

00:42:03 – The Pain and Productivity of Work

00:44:15 – Leveling up: More than just a mental block

00:46:25 – The Importance of Having a Co-founder

00:48:36 – The Importance of Long-Term Compounding

Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, hear their stories, and how these stories shaped the person.

So excited to share in Episode 102 of the AAF podcast: How Recognizing Patterns Helped Eric Siu Level Up His Business. Don’t miss this inspiring conversation about entrepreneurship and storytelling.

Eric Siu is the founder of the digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, with over 100M downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers. Eric also hosts a marketing mastermind where 100 of the best in media, marketing, and business get together in Beverly Hills. He is also the author of ‘Leveling Up: How to Master the Game of Life’. He also speaks around the world on marketing, SaaS, and SEO. Eric also invests in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Full Episode: https://youtu.be/dCFCnM1nQW8

Comment, tag, and share with someone who would love this. Enjoy!

Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.

Follow me: @SunYiCo

Website https://sunyi.co

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Threads https://threads.net/@sun.yi

Domestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

Follow me: Eric Siu

Youtube @LevelingUpOfficial

Instagram https://www.instagram.com/ericosiu/?hl=en

LinkedIn https://www.linkedin.com/in/ericosiu

X https://x.com/ericosiu

Website https://www.levelingup.com/

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