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Got a question for you: If your customers knew they’d NEVER get access to you, meaning no events, no group calls, no DMs, nothing, would they still buy from you? Think about that for a sec. If the answer is no, then you’re an influencer, not an educator. Let me explain. There are 2 types […]
Do you want to attract people who already need what you sell?
Then create content that makes them think:
“That’s exactly how I feel. I just didn’t know how to say it.”
Here are 3 ways to do that.
Find out why your ego and identity is closely tied to your personal brand.
You know that one guy who has to pause and rewind a movie every time he misses one line? Yup… that’s me. I can’t just pretend I understood, because I know I’m going to miss something important later. It’s also why it takes me 3 times longer than everyone to learn anything. I read the […]
Should you talk politics in your content? The short answer is no. Your personal brand reflects your personality, your core values, and your life philosophy. And your politics reflect the same things. So why not talk about politics? Here are 3 reasons: 1. You don’t know shit You ever work somewhere for years? You know […]
You’ve probably heard the phrase: “You are the niche.” It’s true, but also misunderstood. I’ll tell you why that’s a terrible advice for people starting out and what you should do instead.
At least don’t put all your focus on making videos. Start investing in written content. Here’s why: Back in the day, we used to build amazing websites for startups. Most of them looked great—clean design, solid copy, everything done right. But within a year, most of them went out of business. They didn’t have the […]
So last night I was watching Back to the Future 3 on Netflix, and there’s this scene where Michael J. Fox throws a pan that says “Frisbie’s Pies” — like an actual frisbee. Save That got me thinking… 🤔 Did Frisbee start as a pie company? I had to Google it, of course. 😅 Turns […]
Today I’m gonna make a case for why posting content will help you… EVEN IF NOBODY SEES IT! I believe sharing your stories publicly is like free therapy. Here are 3 reasons why 👇 1. It gives you back your power I used to never share anything, with anyone. Then one day, I went to […]
I want you to try this quick storytelling exercise. Part 1: The Story This week, I had one of those window wipers in the street come up to my car at the traffic light. I just had a car wash, so the last thing I wanted was this guy ruining it with his dirty squeegee, […]
What I used to say when client says they’re not ready to invest in a new website.
You ever wonder why you need a coach or mentor if you can learn everything from a book or an online course? Here’s an example of why you need a coach.
“There’re so many people who are better than me, why would anyone hire me…” If this is what you’re thinking, read this. Here’s how you can compete with them.
They say one man’s trash is another man’s treasure. The value of your product and service isn’t objective. It’s subjective to who you sell to. Here are couple examples.
Most people make content for people who already know them. But honestly, strangers could care less about your content. This is why you need to make content for 3 different types of audience.
Think about the last time you read a post or watched a Reel that you found interesting, clicked on their profile, then instead of hitting “follow” you just hit the back button.
That decision probably took you less than a few seconds. What did you see in those few seconds that made you not follow them?
Most likely they made a few key mistakes, and you might be too.
Marketers bastardized the phrase “being vulnerable” and made it meaningless, but vulnerability is not a tool for marketing or “connecting” with your audience.
The truth is, when you share a vulnerable story, the person it benefits the most is YOU!
If you have a service business, you know that dealing with clients can be difficult sometimes. Here’s a story and a tip that will help you.
Strategy is difficult to sell because it’s not tangible service. Clients don’t really know what they’re getting. That’s why I put together this guideline on how you should be selling high-level strategy service:
I started smoking when I was 16.
I always carried around my pack of Marlboro Reds, a lighter, and chewing gums.
One day, I got out of the shower and noticed my jeans were missing. I figured my mom was doing laundry and took them.
Here’s a shitload of techniques to improve your storytelling and writing. But no amount of fancy writing can fix a shitty story. Unless you can come up with good stories, you’re just gonna sound like a politician who avoids questions by blurting out a bunch of “word salad” without really answering the questions.
Here are 9 things you should have on your sales copy to increase conversion: Emotional pain, Common myth, Vulnerable story, A-ha moment, Problem, Solution, Why me?, Call to courage, Call to action
Marketing is manipulation. The stuff I’m gonna share over the next 2 weeks is powerful stuff. But with great power comes great responsibility. Please be a responsible marketer and don’t manipulate people into buying shitty products.
Good content gives people the answers. Great content gets them ask questions. It makes them say “I never thought of it that way”
To make great content, do NOT give advice in your content. Instead, DEBUNK the advice. Here’s how.
A website should be user friendly, right? Wrong! When people find EVERYTHING they want easily, they get what they want… then leave. You have to GUIDE them. I’ll show you how to make your website user + sales friendly.
Tired of your story sounding cliché? Be “similar” AND “different” at the same time. Make people say: “Your story reminds me of the time when I…” (similar) and “I thought I was the ONLY one!” (different).
In the past year, I made no new content and still got over 75k followers on IG & TikTok… JUST by re-posting OLD content. ONE SINGLE post actually got me over 10k followers. I’ll explain the detail on how I did it.