About The Episode
Key to great brand storytelling is finding the lesson of the story that your audience also needs to learn. In order to do this, you have to ask yourself 3 questions:
1. Who is this story for?
2. What is the lesson of the story?
3. What myth/belief does it break?
To see this in action, watch the full episode as I walk through 2 entrepreneurs and help them find the right lesson for their audience.
Chapters:
0:00 – Intro
0:38 – Rebecca´s introduction
1:23 – Rebecca´s story
4:07 – Sun’s feedback on the story
7:00 – To improve the story, find the “myth”
8:58 – Rebecca’s myth 1: talk therapy is enough
12:49 – Rebecca’s myth 2: you can self-heal
15:04 – Working through the 2 myths
20:11 – How to find the main “hero’s journey” story
27:00 – How the story fits Rebecca’s audience
31:45 – Mai´s introduction
33:36 – Mai´s story part 1 (growing up Asian)
34:28 – Mai´s story part 2 (quitting her job)
38:30 – Mai’s story part 3 (not telling her mom)
39:40 – Mai’s story part 4 (getting another job)
41:17 – Sun asks some questions about the story
45:50 – Finding the “one” lesson in Mai’s story
48:26 – How Sun would structure the story
54:11 – Outro
Follow me:
Website: http://sunyi.co/
Instagram: https://instagram.com/sun.yi
TikTok https://tiktok.com/@_sun.yi
Twitter https://twitter.com/_sun_yi
LinkedIn https://www.linkedin.com/in/sunyi-nightowls/
Today´s Guests:
Rebecca: https://www.instagram.com/rebeccabeecoaching/
Mai: https://www.instagram.com/mainguyenlim/