Sun Yi - AAF Podcast
Episode 49

How To Find Your Differentiator And Market Yourself As a Coach

Jun 9, 2023


About The Episode

Many coaches out there have hard time explaining exactly what they do and how they’re different from other coaches. In this episode I work with Rebecca Bromberg, who coaches other therapists and coaches on their business, to find exactly how she can market herself and sell her services.

Chapters:

0:00 – Intro.

00:44 – Rebecca´s introduction.

02:47 – What does Rebecca do?

09:46 – Why being specific is important.

13:17 – It doesn´t matter to be known.

17:28 – Benefits of working with big clients.

21:22 – Sun´s advice to Rebecca.

23:53 – Imposter syndrome.

27:02 – Rebecca´s platforms.

33:57 – Sun´s thought about membership.

35:37 – Sun´s plan with Night Owls Nation.

37:28 – Example of how Rebecca does her job and what she offers.

42:20 – Sun´s advice about how Rebecca should do her job.

51:28 – Pain points.

01:03:32 – Sun´s exercise to Rebecca.

01:09:40 – Outro.

Follow me:

Website: http://sunyi.co/

Instagram: https://instagram.com/sun.yi

TikTok https://tiktok.com/@_sun.yi

Twitter https://twitter.com/_sun_yi

LinkedIn https://www.linkedin.com/in/sunyi-nightowls/

Today´s Guests: Rebecca Bromberg

Website: https://rebeccabeecoaching.com/

Instagram: https://www.instagram.com/rebeccabeecoaching/

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