About The Episode
In this episode, brand strategist Anneli Hansson shares how facilitate brand strategy sessions to find authentic stories and values about a brand and how a brand strategy session can be like a therapy session.
Chapters
00:00 Understanding Brand Strategy for Personal Brands
05:57 Aligning Brand Values with Company Actions
11:57 Navigating Personal Branding and Self-Discovery
17:57 The Challenge of Balancing Creativity and Organization
24:05 The Journey of Self-Acceptance and Authenticity
29:58 The Power of Vulnerability in Personal Branding
35:58 The Impact of Personal Stories on Branding
48:56 The Intersection of Personal and Professional Life
56:31 Overcoming Shame and Embracing Imperfection
01:05:39 The Balance of Self-Promotion and Authenticity
01:15:15 The Importance of Showing Up as Your True Self
01:24:10 Vulnerability as a Strength in Personal Branding
01:30:08 Facing Fears and Embracing Authentic Connections
01:35:15 Understanding Personal Branding Beyond Marketing
01:42:10 Navigating Personal Branding and Community Engagement
01:49:09 Understanding Neurodiversity in Communities
01:54:53 Coaching vs. Consulting: A Deep Dive
02:01:12 The Importance of Business Acumen in Creative Fields
02:06:12 The Role of Education in Creative Professions
02:12:34 Building Community and Belonging through Brands
02:20:36 Future Aspirations in Brand Strategy
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keywords
brand strategy, personal branding, company culture, leadership, self-discovery, vulnerability, creativity, ego, self-acceptance, authenticity, personal branding, vulnerability, self-esteem, authenticity, self-acceptance, professional growth, emotional intelligence, overcoming shame, personal stories, building trust, personal branding, community engagement, emotional connections, neurodiversity, brand strategy, coaching, consulting, business acumen, education, authenticity, belonging
summary
In this conversation, Sun Yi and Anneli explore the intricacies of brand strategy, particularly focusing on personal branding. They discuss the importance of understanding what makes a brand unique, the role of company culture in branding, and the necessity of aligning brand values with actions. The conversation delves into the challenges of self-discovery and the impact of vulnerability in personal branding. They also touch on the balance between creativity and organization, the influence of ego in creative industries, and the transformative power of recognizing and embracing one’s weaknesses as strengths. In this conversation, Anneli and Sun Yi explore the intricate relationship between personal and professional identities, emphasizing the importance of vulnerability, self-acceptance, and authenticity in personal branding. They discuss how personal experiences shape professional behavior, the challenges of self-esteem, and the necessity of showing up as one’s true self in both personal and business contexts. The dialogue highlights the significance of emotional intelligence and the impact of genuine connections on building trust and rapport with audiences. In this conversation, Sun Yi and Anneli explore the intricate relationship between personal branding, community engagement, and emotional connections. They discuss the importance of understanding one’s purpose and the spiritual aspects of branding, emphasizing that true branding goes beyond mere marketing tactics. The dialogue also touches on the therapeutic nature of brand strategy, the significance of neurodiversity in communities, and the need for creative professionals to possess business acumen. Anneli shares her insights on coaching versus consulting, the role of education in creative fields, and the power of authenticity in building a personal brand. The conversation concludes with aspirations for future work in brand strategy and the importance of fostering community and belonging through brands.