You'll learn how to:

Tell stories that make people say I never thought of it that way.

TL;DR? Watch this video:

Unoriginal = Boring

People always ask me "Sun, how do you come up with so many content ideas on your Instagram?" I'll tell you how. First step is to "think different"

Almost everyone on social media pretty much says the same shit. I mean, every entrepreneur story is about not being fulfilled, then realizing how they wanted to "follow their dreams", so they quit their job and started a business. Boooooring...🥱

The key to great content is not just repeating the same answer that you "think" is correct, but by getting them to ask questions. To do this, you have to show them one idea that they believe in, then another idea that they also believe in that is the opposite of the first idea.

For example, people are brainwashed to believe they should "do what they love" or "follow their passion". But when you show them an obvious example that goes against that belief, they're forced to reconcile 2 opposite ideas that are both true. That's when an alarm goes off in their head and make them say "I never thought of it that way."

At Night Owl Nation, our goal is to teach you how to take these myths and debunk them by "thinking different"

Hear from Night Owls around the world! More Reviews

"Before NON, I had this fear of telling my stories on social media and being vulnerable... Sun gave me a structure I can apply to my stories, life, and business. I can practice storytelling without judgment."

Nicolly B.

Content Strategist


"I believed I never had something extraordinary to talk about... I was proven wrong with all the sessions. I have so many memories I can go back to and they're relevant to what I'm doing today and my business”

Mandeep K.

Entrepreneur - Clothing & Lifestyle


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How to "think different"

Story time! A group of scientists put 5 monkeys in a room with a banana hanging over a ladder. But whenever one monkey went up the ladder the rest of the monkeys were sprayed cold water.

After awhile, every time a monkey tried to go up the ladder, the other monkeys beat him up. Eventually they all stopped going up the ladder.

Then the scientists replaced one of the monkeys and the first thing the new monkey did was go up the ladder. Immediately the other monkeys beat him up, so he stopped going after the banana. Then another monkey was replaced and same thing happened again.

One by one the rest of the monkeys were replaced until none of the original 5 monkeys were in the room. Even though the new monkeys were never sprayed with water, they kept beating up any monkey that tried to climb the ladder. It's because that's the way it's always been done.

Just like these monkeys, we tend to follow the same procedures and repeat the same mistakes in life and business just because it's the way it's always been done.

At Night Owl Nation, we reflect on our past through storytelling so we can identify what we've been doing wrong and how we can learn from it.

Hear from Night Owls around the world! More Reviews

"You're authentically understanding how to tell a story. And more so than anything, you're finding yourself in the stories that you're becoming vulnerable enough to share"


Independent Filmmaker

United States

"I'm able to be more authentic in my business... Creating what I want. It helped my business and also with my own healing. It’s like a therapy session inside Night Owl Nation all the time."

Sze C.

Holistic Art Psychotherapist


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Like CrossFit, but for your brain

This is NOT an online course! Learning storytelling from an online course is like learning how to ride a bike by reading a book.

You can't just plug this into a formula: You have to be able to identify and analyze a-ha moments. Recognize patterns in life situations. Self aware and socially aware to identify why we did something. Put yourself in someone else's shoes Vulnerable without telling sob stories

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"I've gotten so much out of it. Learning a whole new way of expressing myself and also the practical tools about how to sell yourself and what kind of stories to tell, and how to present them."

Mitzi C.

Educator, Executive Producer & Host

United States

"Hands down it was one of the best decisions that I have made to join... You really uncover a lot about yourself that you didn't know, which is a transformative process and I loved every of it."

Linda T.

Architecture and Environmental Design

United Kingdom

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A community that ACTUALLY give a fuck

If you want to learn something, read about it. If you want to understand something, write about it. If you want to master something, teach it.

A child doesn't understand what parents go through until they become one. An employee doesn't understand what the boss is going through until they become one. I learned that one of the best way to teach someone something is to let them teach it to others.

Night Owl Nation is truly a peer to peer learning community where everyone is not only a student, but also the teacher.

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"What we think we say and what others hear might be different, so we need people to bounce our ideas off of. The community is really valuable because interacting with different people helps you see what's relatable and the universal truths."

Bianca A.

Accent Coach


"It just feels like family. I look forward to meeting with my Small Group and being able to build on my story. I feel less nervous to speak my truth and be authentic. I can articulate my value to people who sign up for my services."

Charlee A.

Organizer + Decluttering Coach

United States

The curriculum

NON is made up of the 4 parts below. To get the most out of NON, you should expect to spend about 2 to 4 hours per week (depending on whether you join a Group or not).

1: Micro-Storytelling 101

Once you join, the first thing you'll do is attend Micro-Storytelling 101 class taught by me. This class includes basically every storytelling techniques you'll need to know in order to start practicing storytelling in the community


Lesson 1 Why Practice Storytelling

Lesson 2 What Is Micro Storytelling

Lesson 3 Personality & Storytelling

Lesson 4 5-Second Moment

Lesson 5 Connecting The Dot

Lesson 6 Empathy & Storytelling

Lesson 7 Inner Transformation

Lesson 8 Universal Truths

Lesson 9 Socratic Method

Lesson 10 Survivorship Bias

Lesson 11 Writing & Editing

Lesson 12 Common Mistakes

2: Weekly Assignments

Once you've attended (or watched replay of) Sunday Service, you can work on your weekly story assignment based on the writing prompt. If you joined a group, you'll be asked to submit your story in a private space in Circle, our community platform.

Week 1 Sharing Your Story

Week 2 Building A Story Bank

Week 3 Your Weakness & Strength

Week 4 Analyzing A Story

Week 5 Connecting The Dot

Week 6 Self-Awareness

Week 7 Hero, Victim, and Villain

Week 8 Reverse Engineering Stories

Week 9 Debunking Myths

Week 10 Survivorship Bias Myths

Week 11 Writing & Editing Process

3: Sunday Service

Every week on Sunday, I'll give you a writing prompt for your weekly story assignment and a bunch of examples to help you get started. Members will also have an opportunity to share their story on the spot if they have one.

Attend one of the following 2 sessions (replays available):

Every Sunday at 12:00pm ET

Every Sunday at 9:00pm ET

4: Group Meetings

Join one of the 6 Groups (see meeting times below) to get and give feedback and meet weekly to reflect on the assignment.

Meeting times for Groups:

Every Thursday at 10 :00am ET

Every Thursday at 1:00pm ET

Every Thursday at 9:00pm ET

Every Friday at 8:00am ET

Every Friday at 1:00pm ET

Every Saturday at 8:00am ET

Hear from Night Owls around the world! More Reviews

"Once you get into the community, it was impressive how organized it is. It's been great to be in a Big Group with a leader who actually give feedback and is interactive with us. That's super cool!"

Sheena H.

Award-winning Writer, Filmmaker, Creative Entrepreneur, Professor

United States

"The assignments always question me and push me in a direction that's so valuable... It's an incredible group of people who share values and connect across the world on a human level. It's a real honor to be part of it."

Amal L.

Musician, Doctor, Podcast Host

United Kingdom

"All the different exercises got me to really know me, be aware of myself, think more, and explain what I do differently. I can't even put into words how this community just supports you in anything you do."

Rosalinda M.

Advertising Consultant

United States

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    Frequently Asked Questions:

    How long will it take?

    Each round is 3 months (11 weeks).

    To get the most out of your membership, you should expect to spend about 2 hours (if you don’t join a Big Group) or 4 hours (if you join a Big Group) each week.

    Can I join after July 9?

    Yes. Late registration ends July 29.

    After that you will not be able to register for the current round. Each round at Night Owl Nation lasts 11 weeks. Once this round is over, there will be a 2 week break, then next round starts on October 14.

    How come it's not $5/mo anymore?

    We raised the price to $180 for first 3 months, then $30/mo after due to various reasons:

    1. The pricing was not sustainable for us to keep the operation going. I’m not doing this for money, but we need to at least break even to keep it running.
    2. Too many people were not taking it seriously because the price was just way too low.

    I’m still passionate about making Night Owl Nation accessible to everyone around the world, so we do provide $5/mo membership to qualified candidates on a case-by-case basis. If you need financial assistance, please email Gigi at: [email protected].

    What's your refund/cancellation policy?

    Your membership will automatically be cancelled at the end of the quarter (Sep 30, 2023). If you want, once the quarter is complete, you can choose to sign up for a monthly subscription at $30/mo.

    There are no refunds, so make sure you’re ready before you sign up.

    Who is it for?

    Although most of our members are entrepreneurs and content creators, storytelling is a skill that can help anyone become better at their job. There’s no point being great at what you do if no one knows why.

    We have members in all different areas of expertise:

    Freelancers / Coaches / Consultants / Agents / Teachers / Speakers / Authors / Designers / Lawyers / Doctors / Musician / Artists / Veterinarian / Magician / Writers / Copywriters / Social Media Managers / Strategists / Developers / Publicists / Translators / Accountant / Photographers / Producers / Content Creators / Entrepreneurs / Chef / Podcasters / Bloggers / Engineers / Digital Marketers / SEO Specialists / Realtors / Comedians / Youtubers  / Recipe Developers / Songwriters / Journalists / Data Scientists / Art Advisors /

    Our members are all around the world including:

    US / Canada / Mexico / Singapore / Philippines / Serbia / Venezuela / Brazil / New Zealand / Indonesia / Dominican Republic / France / Germany / Turkey / Spain / Italy / Malaysia / Chile / Israel / UAE / Pakistan / Saudi / Sweden / Arabia / Eqypt / Croatia / Bosnia and Herzegovina / Greece / Estonia / Qatar / Thailand / Japan / Lithuania / Hong Kong / Norway / Ukraine / India / Nigeria / UK / Australia / South Africa / Colombia / Costa Rica / Poland / Nepal / Belgium / Ghana / Aruba / Ecuador / Romania / Austria /  Venezuela / Angola / Uganda / South Korea / Argentina /

    Who is it NOT for?

    Night Owl Nation ONLY works if you actually attend your meetings and do your assignments.

    I’ll be completely honest… If you’re not willing to spend 2 hours (if you don’t join a Big Group) or 4 hours (if you join a Big Group) per week for the next 11 weeks, you’re just wasting your money. Don’t bother joining.

    Will it help grow my Instagram?

    I grew my Instagram to 50k followers in 6 months. So I wanted to teach people how to do the same.

    It didn’t work for them because their content sucks. So I started to teach how to make good content.

    Very quickly, I discovered that the reason why most people can’t make good content isn’t because they don’t have good stories. There are hundreds of stories, analogies, and lessons in their lives, but they just can’t seem to connect the dots in between them.

    Practicing storytelling helps you see those dots not only in your past, but in every day of your life. It’s like re-watching that movie from your childhood as an adult and seeing all the dots you didn’t see before.

    Once you connect those dots, that’s what makes good content.

    How’s it different from an online course?

    Online courses can teach you skills like Photoshop and Final Cut Pro, but it CANNOT teach you how to be a “great designer” or a “great video editor”. You become great through practice.

    Night Owl Nation is NOT an online course. We’re a community. Our goal is to practice storytelling and share feedback to learn as a group.

    Each week, through practicing, we become better storytellers, content creators, teachers, or speakers.

    Can I do it on my own?

    Yes. If you want to practice storytelling on your own, I would recommend starting a weekly blog or email newsletter where you commit to writing a story every week.

    Night Owl Nation just takes that to the next level. By sharing stories in small groups, it inspires new stories to tell. You also get feedback and accountability.

    And most importantly, it’s way more fun!

    What happens after I join?

    Watching all of the other programs out there, I noticed the biggest problem is momentum. Most people are overwhelmed with the information or busy with their lives so they push it off til tomorrow, which turns to next week, then next month…

    This is exactly why we have an on-boarding team who will hold your hand and take you through how the community works and how you can get the most out of it.

    What’s included in the membership?

    Sunday Service: We meet every Sunday as a community. I do my weekly teaching, give the weekly assignment, and as a group we prepare our minds for the upcoming week.

    Groups: If you’re not in a Group, you’re not really in Night Owl Nation. We meet each week to share our stories (assignments), give feedback, and learn together.

    Access to Replays Every session and every Instagram Story I’ve ever done is archived and available to watch.

    Behind The Scenes: As a member you’ll be added to my “Close Friends” on Instagram so you can watch stories only for members.

    Like-minded Friends! Most importantly, this community is all about people. Even though we come from different culture and speak different languages, there’s a thread that connects us all. This is a community of authentic creators who doesn’t want to follow trends.

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