You'll learn how to:
Tell stories that make people say I never thought of it that way.
TL;DR? Watch this video:
Unoriginal = Boring
People always ask me "Sun, how do you come up with so many content ideas on your Instagram?" I'll tell you how. First step is to "think different"
Almost everyone on social media pretty much says the same shit. I mean, every entrepreneur story is about not being fulfilled, then realizing how they wanted to "follow their dreams", so they quit their job and started a business. Boooooring...🥱
The key to great content is not just repeating the same answer that you "think" is correct, but by getting them to ask questions. To do this, you have to show them one idea that they believe in, then another idea that they also believe in that is the opposite of the first idea.
For example, people are brainwashed to believe they should "do what they love" or "follow their passion". But when you show them an obvious example that goes against that belief, they're forced to reconcile 2 opposite ideas that are both true. That's when an alarm goes off in their head and make them say "I never thought of it that way."
At Night Owl Nation, our goal is to teach you how to take these myths and debunk them by "thinking different"
Hear from Night Owls around the world! More Reviews
"Before NON, I had this fear of telling my stories on social media and being vulnerable... Sun gave me a structure I can apply to my stories, life, and business. I can practice storytelling without judgment."
Nicolly B.
Content Strategist
Brazil
"I believed I never had something extraordinary to talk about... I was proven wrong with all the sessions. I have so many memories I can go back to and they're relevant to what I'm doing today and my business”
Mandeep K.
Entrepreneur - Clothing & Lifestyle
India
How to "think different"
Story time! A group of scientists put 5 monkeys in a room with a banana hanging over a ladder. But whenever one monkey went up the ladder the rest of the monkeys were sprayed cold water.
After awhile, every time a monkey tried to go up the ladder, the other monkeys beat him up. Eventually they all stopped going up the ladder.
Then the scientists replaced one of the monkeys and the first thing the new monkey did was go up the ladder. Immediately the other monkeys beat him up, so he stopped going after the banana. Then another monkey was replaced and same thing happened again.
One by one the rest of the monkeys were replaced until none of the original 5 monkeys were in the room. Even though the new monkeys were never sprayed with water, they kept beating up any monkey that tried to climb the ladder. It's because that's the way it's always been done.
Just like these monkeys, we tend to follow the same procedures and repeat the same mistakes in life and business just because it's the way it's always been done.
At Night Owl Nation, we reflect on our past through storytelling so we can identify what we've been doing wrong and how we can learn from it.
Hear from Night Owls around the world! More Reviews
"You're authentically understanding how to tell a story. And more so than anything, you're finding yourself in the stories that you're becoming vulnerable enough to share"
A.B.
Independent Filmmaker
United States
"I'm able to be more authentic in my business... Creating what I want. It helped my business and also with my own healing. It’s like a therapy session inside Night Owl Nation all the time."
Sze C.
Holistic Art Psychotherapist
Poland
Like CrossFit, but for your brain
This is NOT an online course! Learning storytelling from an online course is like learning how to ride a bike by reading a book.
You can't just plug this into a formula: You have to be able to identify and analyze a-ha moments. Recognize patterns in life situations. Self aware and socially aware to identify why we did something. Put yourself in someone else's shoes Vulnerable without telling sob stories
Hear from Night Owls around the world! More Reviews
"I've gotten so much out of it. Learning a whole new way of expressing myself and also the practical tools about how to sell yourself and what kind of stories to tell, and how to present them."
Mitzi C.
Educator, Executive Producer & Host
United States
"Hands down it was one of the best decisions that I have made to join... You really uncover a lot about yourself that you didn't know, which is a transformative process and I loved every of it."
Linda T.
Architecture and Environmental Design
United Kingdom
A community that ACTUALLY give a fuck
If you want to learn something, read about it. If you want to understand something, write about it. If you want to master something, teach it.
A child doesn't understand what parents go through until they become one. An employee doesn't understand what the boss is going through until they become one. I learned that one of the best way to teach someone something is to let them teach it to others.
Night Owl Nation is truly a peer to peer learning community where everyone is not only a student, but also the teacher.
Hear from Night Owls around the world! More Reviews
"What we think we say and what others hear might be different, so we need people to bounce our ideas off of. The community is really valuable because interacting with different people helps you see what's relatable and the universal truths."
Bianca A.
Accent Coach
Mexico
"It just feels like family. I look forward to meeting with my Small Group and being able to build on my story. I feel less nervous to speak my truth and be authentic. I can articulate my value to people who sign up for my services."
Charlee A.
Organizer + Decluttering Coach
United States
The curriculum
NON is made up of the 4 parts below. To get the most out of NON, you should expect to spend about 2 to 4 hours per week (depending on whether you join a Group or not).
1: Micro-Storytelling 101
Once you join, the first thing you'll do is attend Micro-Storytelling 101 class taught by me. This class includes basically every storytelling techniques you'll need to know in order to start practicing storytelling in the community
Lessons:
Lesson 1 Why Practice Storytelling
Lesson 2 What Is Micro Storytelling
Lesson 3 Personality & Storytelling
Lesson 4 5-Second Moment
Lesson 5 Connecting The Dot
Lesson 6 Empathy & Storytelling
Lesson 7 Inner Transformation
Lesson 8 Universal Truths
Lesson 9 Socratic Method
Lesson 10 Survivorship Bias
Lesson 11 Writing & Editing
Lesson 12 Common Mistakes
2: Weekly Assignments
Once you've attended (or watched replay of) Sunday Service, you can work on your weekly story assignment based on the writing prompt. If you joined a group, you'll be asked to submit your story in a private space in Circle, our community platform.
Week 1 Sharing Your Story
Week 2 Building A Story Bank
Week 3 Your Weakness & Strength
Week 4 Analyzing A Story
Week 5 Connecting The Dot
Week 6 Self-Awareness
Week 7 Hero, Victim, and Villain
Week 8 Reverse Engineering Stories
Week 9 Debunking Myths
Week 10 Survivorship Bias Myths
Week 11 Writing & Editing Process
3: Sunday Service
Every week on Sunday, I'll give you a writing prompt for your weekly story assignment and a bunch of examples to help you get started. Members will also have an opportunity to share their story on the spot if they have one.
Attend one of the following 2 sessions (replays available):
Every Sunday at 12:00pm ET
Every Sunday at 9:00pm ET
4: Group Meetings
Join one of the 6 Groups (see meeting times below) to get and give feedback and meet weekly to reflect on the assignment.
Meeting times for Groups:
Every Thursday at 10 :00am ET
Every Thursday at 1:00pm ET
Every Thursday at 9:00pm ET
Every Friday at 8:00am ET
Every Friday at 1:00pm ET
Every Saturday at 8:00am ET
Hear from Night Owls around the world! More Reviews
"Once you get into the community, it was impressive how organized it is. It's been great to be in a Big Group with a leader who actually give feedback and is interactive with us. That's super cool!"
Sheena H.
Award-winning Writer, Filmmaker, Creative Entrepreneur, Professor
United States
"The assignments always question me and push me in a direction that's so valuable... It's an incredible group of people who share values and connect across the world on a human level. It's a real honor to be part of it."
Amal L.
Musician, Doctor, Podcast Host
United Kingdom
"All the different exercises got me to really know me, be aware of myself, think more, and explain what I do differently. I can't even put into words how this community just supports you in anything you do."
Rosalinda M.
Advertising Consultant
United States
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Frequently Asked Questions:
How’s it different from an online course?
Online courses can teach you skills like Photoshop and Final Cut Pro, but it CANNOT teach you how to be a “great designer” or a “great video editor”. You become great through practice.
Night Owl Nation is NOT an online course. We’re a community. Our goal is to practice storytelling and share feedback to learn as a group.
Each week, through practicing, we become better storytellers, content creators, teachers, or speakers.