Answers · By Sun Yi, creator of the Myth Sandwich
How do I get a big client?
Short answerThe trick to getting big clients is to go in through the side door, not the front door. Then do such great work that one good client leads to the next.
Use the Side Door
- Don't try to get on a big company's official vendor list, that can take a year just to process.
- Find a smaller department inside the company that has its own budget they can approve fast.
- Once you do good work inside, someone from another department sees it and brings you deeper in.
One Good Client Is Enough
- You only need one good client, make them so happy they talk about you to everyone.
- People in marketing move around and know each other, so one happy client leads to the next.
- Become a specialist in one thing so big companies see you as the only person who can do that job.
Try itOpen Story Bank and write one sentence about a result you got for a past client that a big company's small team would care about.
This answer comes from Sun Yi's Story Bank Library.
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