Anneli Hansson: Brand Strategist On Creating An Authentic Brand

Watch Trailer Episode 124: https://www.instagram.com/p/DCo0oXKxnaW/

In this episode, brand strategist Anneli Hansson shares how facilitate brand strategy sessions to find authentic stories and values about a brand and how a brand strategy session can be like a therapy session.

Chapters

00:00 Understanding Brand Strategy for Personal Brands

05:57 Aligning Brand Values with Company Actions

11:57 Navigating Personal Branding and Self-Discovery

17:57 The Challenge of Balancing Creativity and Organization

24:05 The Journey of Self-Acceptance and Authenticity

29:58 The Power of Vulnerability in Personal Branding

35:58 The Impact of Personal Stories on Branding

48:56 The Intersection of Personal and Professional Life

56:31 Overcoming Shame and Embracing Imperfection

01:05:39 The Balance of Self-Promotion and Authenticity

01:15:15 The Importance of Showing Up as Your True Self

01:24:10 Vulnerability as a Strength in Personal Branding

01:30:08 Facing Fears and Embracing Authentic Connections

01:35:15 Understanding Personal Branding Beyond Marketing

01:42:10 Navigating Personal Branding and Community Engagement

01:49:09 Understanding Neurodiversity in Communities

01:54:53 Coaching vs. Consulting: A Deep Dive

02:01:12 The Importance of Business Acumen in Creative Fields

02:06:12 The Role of Education in Creative Professions

02:12:34 Building Community and Belonging through Brands

02:20:36 Future Aspirations in Brand Strategy

Follow Anneli: @annelihansson5883

Instagram https://www.instagram.com/theannelihansson/

Linkedin https://www.linkedin.com/in/theannelihansson/

Website https://www.annelihansson.com/

Follow me: @SunYiCo

Website https://sunyi.co

Night Owl Nation https://sunyi.co/night-owl-nation/

Instagram https://instagram.com/sun.yi

TikTok https://tiktok.com/@_sun.yi

Twitter https://twitter.com/_sun_yi

LinkedIn https://linkedin.com/in/sunyi-nightowls/

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Domestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

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keywords

brand strategy, personal branding, company culture, leadership, self-discovery, vulnerability, creativity, ego, self-acceptance, authenticity, personal branding, vulnerability, self-esteem, authenticity, self-acceptance, professional growth, emotional intelligence, overcoming shame, personal stories, building trust, personal branding, community engagement, emotional connections, neurodiversity, brand strategy, coaching, consulting, business acumen, education, authenticity, belonging

summary

In this conversation, Sun Yi and Anneli explore the intricacies of brand strategy, particularly focusing on personal branding. They discuss the importance of understanding what makes a brand unique, the role of company culture in branding, and the necessity of aligning brand values with actions. The conversation delves into the challenges of self-discovery and the impact of vulnerability in personal branding. They also touch on the balance between creativity and organization, the influence of ego in creative industries, and the transformative power of recognizing and embracing one’s weaknesses as strengths. In this conversation, Anneli and Sun Yi explore the intricate relationship between personal and professional identities, emphasizing the importance of vulnerability, self-acceptance, and authenticity in personal branding. They discuss how personal experiences shape professional behavior, the challenges of self-esteem, and the necessity of showing up as one’s true self in both personal and business contexts. The dialogue highlights the significance of emotional intelligence and the impact of genuine connections on building trust and rapport with audiences. In this conversation, Sun Yi and Anneli explore the intricate relationship between personal branding, community engagement, and emotional connections. They discuss the importance of understanding one’s purpose and the spiritual aspects of branding, emphasizing that true branding goes beyond mere marketing tactics. The dialogue also touches on the therapeutic nature of brand strategy, the significance of neurodiversity in communities, and the need for creative professionals to possess business acumen. Anneli shares her insights on coaching versus consulting, the role of education in creative fields, and the power of authenticity in building a personal brand. The conversation concludes with aspirations for future work in brand strategy and the importance of fostering community and belonging through brands.

takeaways

• Brand strategy for personal brands is simpler than corporate brands.
• Understanding company culture is crucial for effective branding.
• Alignment between brand values and actions is essential.
• Leadership plays a key role in shaping brand identity.
• Self-awareness is vital for personal branding success.
• Weaknesses can often be transformed into strengths.
• Creativity requires a balance between spontaneity and organization.
• Ego can hinder collaboration in creative industries.
• Vulnerability can enhance personal branding efforts.
• Personal stories are powerful tools for branding. Personal stories can significantly influence professional work.
• Vulnerability is a strength that fosters connection.
• Self-esteem is tied to how we perceive ourselves and our performance.
• Overcoming shame is essential for personal growth.
• Authenticity in branding is more important than perfection.
• Self-promotion should not compromise authenticity.
• Detachment from outcomes can lead to better business results.
• Building trust requires honesty and accountability.
• Vulnerability can inspire others to be open and authentic.
• Understanding your audience is crucial for effective branding. Personal branding is about understanding who you want to be surrounded by.
• Emotional connections are crucial in branding.
• Finding your purpose is essential for effective branding.
• Brand strategy can be therapeutic in nature.
• Neurodiversity plays a role in community dynamics.
• Authenticity is key in personal branding.
• Education in creative fields often lacks business acumen.
• Learning by doing is the most effective way to grow.
• Belonging is a powerful aspect of branding.
• The future of branding involves deeper connections and community engagement.