Sun Yi - AAF Podcast
Episode 5

All About Publicity in Personal Branding

Sep 21, 2020

About The Episode

Sun and Elizabeth discuss why best PR you can get is through your own community

Elizabeth tells us about her experience around working with a PR firm during Michael’s book launch, what are the pros and cons of hiring a PR firm, and how you should work with them.

We also discuss the importance of getting on podcasts and what’s really important when building a personal brand. (and it’s not what you think)


What’s a photographer or videographer’s real job [9:25]

How motivational speakers help in your daily life [12:20]

How Goggins grew so fast without marketing tactics [14:30]

How the PR firm helped Michael with media training [20:25]

Biggest podcasters don’t do pre-interviews [25:00]

Why Aubrey Plaza is so awkward on interviews [29:03]

The secret tactic Elizabeth learned from media training [31:30]

Difference between major press and podcasts [35:03]

How cliques and communities relate to PR [41:30]

How you can REALLY connect with people on social media [54:24]

Some people don’t like authentic people [58:00]

How to send cold message/DM in an authentic way [1:03:38]

Most people love being told what to do [1:15:35]

How introverts can build communities [1:23:43]


Watch it on Youtube:

Follow Sun on Instagram:

Follow Elizabeth on Instagram:

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