About The Episode
Trying something different in this episode.
When I first got started in copywriting, I learned everything from this blog called Kopywriting Kourse by Neville Medhora. I got to meet him and we had a 2 hour conversation about copywriting.
Chapters:
0:00 – Intro
00:15 – Short form content on social media
03:18 – Sun’s thought about conversion rate
04:40 – How Neville started and learn copywriting
06:14 – The wrong way to sell
07:59 – How to take something boring and make it page flipping
09:45 – Impress people or sell?
10:28 – Is Impressing people necessary?
12:52 – Neville’s thought about feedback
16:53 – Fail to success?
18:35 – Neville work with personal brands?
20:49 – How Neville get somebody to start
24:41 – Neville’s thought about Long copy for sales pages
27:14 – Neville’s thought about human attention has changed over the years
28:14 – Technology is changing the way we communicate
29:22 – Why Neville picked copywriting
33:10 – Big companies don’t hire full service agency
34:14 – Sun explains where “I never thought of it that way” comes from
35:14 – What is Night Owl Nation
36:51 – Help them don’t give them assignment
38:49 – Don’t convince somebody to buy
39:37 – What Neville do with the clients
42:43 – Bringing value?
44:18 – People just pay attention to the hook
47:01 – Neville’s thought about using copywriting to manipulate people
51:08 – Neville’s thought about mediocre content
53:25 – Morality is arguable
57:06 – The secret to copy that converts
58:03 – Growing social media & building a mailing list
59:20 – Importance of mailing list and social media
01:04:59 – Social media has no room for nuances
01:09:11 – Credibility
01:11:11 – Neville’s thought about to be a great copywriting
01:15:34 – Neville’s thought about storytelling
01:21:05 – Use concrete examples
01:22:06 – Are Neville always in the copywriting zone?
01:24:25 – Neville’s advice for people who want to be a copywriter
01:26:14 – Slogan for small business and big business
01:30:21 – Copywriting is communicating information from my brain to your brain
01:30:57 – How ChatGPT will affect copywriting
01:33:13 – What makes a copy good
01:37:29 – How to write for the right audience
01:39:31 – Neville’s life mission
01:43:30 – Is Neville religious?
01:44:37 – Does the copywriting define the life of Neville?
01:46:12 – Final Conversation with Neville Medhora
01:49:50 – Outro
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Website: http://sunyi.co/
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Twitter https://twitter.com/_sun_yi
LinkedIn https://www.linkedin.com/in/sunyi – nightowls/
Today’s Guest, Neville Medhora:
Website: https://copywritingcourse.com/
Twitter: https://twitter.com/nevmed
YouTube: https://www.youtube.com/c/kopywriting
Instagram: https://www.instagram.com/neville_medhora/