Sun Yi - AAF Podcast
Episode 41

In-depth Conversation With Neville Medhora On Copywriting

Apr 14, 2023


About The Episode

Trying something different in this episode.

When I first got started in copywriting, I learned everything from this blog called Kopywriting Kourse by Neville Medhora. I got to meet him and we had a 2 hour conversation about copywriting.

Chapters:

0:00 – Intro

00:15 – Short form content on social media

03:18 – Sun’s thought about conversion rate

04:40 – How Neville started and learn copywriting

06:14 – The wrong way to sell

07:59 – How to take something boring and make it page flipping

09:45 – Impress people or sell?

10:28 – Is Impressing people necessary?

12:52 – Neville’s thought about feedback

16:53 – Fail to success?

18:35 – Neville work with personal brands?

20:49 – How Neville get somebody to start

24:41 – Neville’s thought about Long copy for sales pages

27:14 – Neville’s thought about human attention has changed over the years

28:14 – Technology is changing the way we communicate

29:22 – Why Neville picked copywriting

33:10 – Big companies don’t hire full service agency

34:14 – Sun explains where “I never thought of it that way” comes from

35:14 – What is Night Owl Nation

36:51 – Help them don’t give them assignment

38:49 – Don’t convince somebody to buy

39:37 – What Neville do with the clients

42:43 – Bringing value?

44:18 – People just pay attention to the hook

47:01 – Neville’s thought about using copywriting to manipulate people

51:08 – Neville’s thought about mediocre content

53:25 – Morality is arguable

57:06 – The secret to copy that converts

58:03 – Growing social media & building a mailing list

59:20 – Importance of mailing list and social media

01:04:59 – Social media has no room for nuances

01:09:11 – Credibility

01:11:11 – Neville’s thought about to be a great copywriting

01:15:34 – Neville’s thought about storytelling

01:21:05 – Use concrete examples

01:22:06 – Are Neville always in the copywriting zone?

01:24:25 – Neville’s advice for people who want to be a copywriter

01:26:14 – Slogan for small business and big business

01:30:21 – Copywriting is communicating information from my brain to your brain

01:30:57 – How ChatGPT will affect copywriting

01:33:13 – What makes a copy good

01:37:29 – How to write for the right audience

01:39:31 – Neville’s life mission

01:43:30 – Is Neville religious?

01:44:37 – Does the copywriting define the life of Neville?

01:46:12 – Final Conversation with Neville Medhora

01:49:50 – Outro

Follow me:

Website: http://sunyi.co/

Instagram: https://instagram.com/sun.yi

TikTok https://tiktok.com/@_sun.yi

Twitter https://twitter.com/_sun_yi

LinkedIn https://www.linkedin.com/in/sunyi – nightowls/

Today’s Guest, Neville Medhora:

Website: https://copywritingcourse.com/

Twitter: https://twitter.com/nevmed

YouTube: https://www.youtube.com/c/kopywriting

Instagram: https://www.instagram.com/neville_medhora/

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