If you want to…
👉 Stop making content that sound like everyone else
👉 Learn the storytelling framework I personally use
👉 Find clarity on what makes your brand different
👉 Find your unique and authentic voice
👉 Be vulnerable & relatable without losing authority
👉 Confidently sell without being pushy
And most importantly...
Tell stories that make people say "I never thought of it that way"
Then I can promise you this will be the best investment you've ever made in yourself!
Select Workshop Location
Oct 3 or Oct 7 ($625 USD) See schedule
"Before joining Sun’s workshop and Night Owl Nation community, I had a million ideas but no clear voice—my words were messy and never landed. With Sun’s formats, prompts, and critical thinking tools, plus the support of the community, everything shifted. I found my voice—a voice that connects, resonates, and leaves people wanting more. The Personal Brand Storytelling Workshop was truly transformational."
Gloria Edge
Co-Founder of SitchHair and Edge The Academy
"Sun’s writing workshop was genuinely transformative. Unlike other courses that teach you to mimic, he helps you find your authentic voice and teaches storytelling that actually resonates. Since applying his methods, I’ve been consistently winning weekly ‘Best Talk’ at my BNI group— because people now connect with the way I tell stories. This isn’t just a writing course; it’s a powerful shift in how you communicate your brand and ideas."
Thad Cox
Co-Founder Creative Freelance Coach, Brand Consultant, Designer & BNI “Oscar” Winner
My name is Sun
Oct 3 or Oct 7 ($625 USD) See schedule
"Before joining Sun’s workshop and Night Owl Nation community, I had a million ideas but no clear voice—my words were messy and never landed. With Sun’s formats, prompts, and critical thinking tools, plus the support of the community, everything shifted. I found my voice—a voice that connects, resonates, and leaves people wanting more. The Personal Brand Storytelling Workshop was truly transformational."
Gloria Edge
Co-Founder of SitchHair and Edge The Academy
"Sun’s writing workshop was genuinely transformative. Unlike other courses that teach you to mimic, he helps you find your authentic voice and teaches storytelling that actually resonates. Since applying his methods, I’ve been consistently winning weekly ‘Best Talk’ at my BNI group— because people now connect with the way I tell stories. This isn’t just a writing course; it’s a powerful shift in how you communicate your brand and ideas."
Thad Cox
Co-Founder Creative Freelance Coach, Brand Consultant, Designer & BNI “Oscar” Winner
I've helped some of the biggest personal brands tell their stories. People like Mel Robbins, Jay Shetty, Gabby Bernstein, Marc Randolph, Dhar Mann, and many more.
And I'll teach you everything I know about storytelling
Oct 3 or Oct 7 ($625 USD) See schedule
"Before Sun Yi’s workshop, I struggled to share my story in a way that was truly connected. I knew I had something powerful, but I couldn’t structure it so it landed. Sun makes storytelling simple, practical, and immediately usable. His frameworks are what I still use to refine my keynotes — now booking at over $17,000 per talk. His methods helped me grow my audience, strengthen my brand, and create a deeper impact. If you want your story to finally land, learn from Sun."
Dr. Eugene K Choi Pharm. D
Founder at Destiny Hacks and The Neurohacking Podcast
"This workshop gave me the gentle push I needed to finally start telling more of my own stories. I left inspired, buzzing with ideas, and ready to share the imperfect bits — because that’s where the good stuff lives. Sun’s storytelling method helped me realize that sharing real struggles is what makes content relatable and memorable. It’s exactly what I needed for both my own growth and the videos I create for clients."
Kati McKinnon
Founder of KMCK Social
What you'll walk away with
Throughout the training, you'll be applying what you learned into actual stories you're working on. At the end of the training, you will have written a story you can use for content, as well as your brand story, and story for your sales message. You'll also have learned the framework and techniques you can use to continue telling great stories in your business as well as in your personal life.
This isn't just a theory class. It's a practical "hands-on" training.
Oct 3 or Oct 7 ($625 USD) See schedule
"The workshop was engaging, interactive, and gave me the chance to practice storytelling frameworks in real time. Learning the “old me vs. new me” concept completely changed how I approach sharing my story, and I even applied it in a presentation the very next day. My biggest takeaway is that storytelling isn’t just about inspiring others— it also helps you understand yourself and create lightbulb moments for your audience."
Jonathan Prince
Author, Mindset Coach & Former Pro Poker Player
"I came to improve my storytelling, but left with a deeper confidence in how I want to show up. Sun’s Banksy example reminded me that not wanting to be front and center isn’t a weakness — it’s a strength. The myth/truth framework helped me turn personal, messy stories into connection points. I left with real tools and permission to be myself and still make an impact."
Halima Salim
Founder of Blackboard English
Schedule
Before Workshop | Prework
Prior to the workshop, you'll receive prompts that'll help you write a few simple stories that you'll work on during the training.
9AM - 10AM | Basic Framework
After a quick introduction, I'll teach you the basic storytelling framework I use to write all my content and stories. Then you'll apply the framework in your own stories.
10am - 12pm | Advanced Techniques
I'll go over some storytelling and writing techniques that will make your story grab the audience's attention. You'll then apply some of these techniques to the story you're working on.
12pm - 1pm | Selling With Stories
I'll guide you through writing your "brand story" and "sales pitch" which you can use on your about me page and your sales page.
1pm - 3pm | Lunch + Q&A
Come join me and my wife Gigi for lunch. You'll have an opportunity to ask me any questions about your business or marketing, as well as get feedback on the stories you worked on during the training.
Oct 3 or Oct 7 ($625 USD) See schedule
"Spending the day learning from Sun was a game-changer. His myth/truth sandwich on storytelling flipped a switch for me: ‘Knowledge isn’t power — applied knowledge is.’ I left the workshop with a fresh mindset, practical tools, and a reminder to turn insights into action. It’s already helping me grow my business and improve how I show up."
Rob Dawkins
Founder and Sales Coach
"Sun leads with passion, and the group energy pushed the needle forward for everyone. I walked away with deeper clarity on why I tell my stories— and tools I could immediately put into practice. The myth/truth sandwich and storybank were game-changers. Even the after hours hangout was transformative— it extended the impact beyond the workshop."
Isabel Esteviz
Founder and Confidence-led Speaker & Coach
"Sun's workshop delivered so much value in terms of mindset, tools, and a fresh perspective on storytelling. I walked away with clarity, inspiration, and a framework I can apply daily. It reminded me how powerful it is to notice the little things and turn them into meaningful stories. I now feel much more confident about how to shape my stories and connect with others through my content."
Santiago Granados Mann
Founder, Producer and Guitar Player
Lock in your spot now!
I'm trying to keep the training group small so I can personally work with every participant, so there are limited spots available.
Toronto, Canada | Fri, Oct 3
$625 USD ($869 CAD)
Downtown Toronto
You'll receive the exact location after registration
Dallas, TX | Tue, Oct 7
$625 USD
Downtown Dallas
You'll receive the exact location after registration
"My brain is fried in the best way. As someone who doesn’t naturally love writing, I walked into Sun’s personal branding storytelling workshop feeling hesitant— but I left genuinely excited to try the storytelling frameworks and turn it into a daily habit. It completely shifted how I view content creation. Instead of seeing it as a chore, I now see it as an opportunity to connect, reflect, and express myself with more clarity and intention."
Rebecca Ferguson
Founder of Fergie Design, UX, Web & Brand Designer
"The Personal Brand Storytelling Workshop has been one of the best investments I’ve made in myself. Sun’s intentional and authentic approach, paired with his clear frameworks, gave me the foundation I needed to strengthen both my creative process and my writing."
Jenny Chang
Writer