About The Episode
Watch Episode 109 Trailer: https://youtu.be/ICXr2NydX4s
Watch Full Episode: https://youtu.be/lPazkKY4zZw
Chapters
00:00 Introduction and Background
02:35 The Power of PR for Building a Personal Brand
06:02 The CPR Method: Crafting a Pitch That Grabs Journalists’ Attention
13:34 The Importance of Confidence and Advocacy in PR
21:45 Positioning Yourself as an Authoritative Voice
25:15 The Simplicity of PR: Writing a Pitch and Sending It Out
29:27 The Importance of Pitching and PR
30:07 Effective Follow-Up Strategies
31:23 Building Confidence and Cultivating Mindset
33:31 Authenticity and Human Connection in the Coaching Industry
37:43 Healing and Self-Love for Business Success
Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, hear their stories, and how these stories shaped the person.
So excited to share in Episode 109 of the AAF podcast: How To Get Featured On Forbes Without Paying For PR w/ Gloria Chou. Don’t miss this inspiring conversation about entrepreneurship and storytelling.
Gloria Chou is an award-winning Small Business PR coach and host of the top-rated Small Business PR Podcast. Her untraditional yet proven PR methods that allow anyone to gain top-tier, earned media without needing to hire an agency, have industry connections or any PR experience have been featured in Forbes, Business Insider, Crunchbase and on over 50+ podcasts.
Through her online community of nearly 10k mainly BIPOC and WOC founders, and signature PR Secrets Masterclass, Gloria helps early-stage founders “hack their own PR” to go from unknown, to being seen, heard, and valued with her proprietary 3-step CPR Pitching Method™— one that’s helped 10,000+ small businesses get over a combined 1 Billion free, organic views in top tier outlets such as the New York Times, Vogue, Fast Company, Forbes and more.
As a former U.S. Diplomat that’s never worked in PR, marketing or had any industry contacts, Gloria cold-called thousands of newsrooms to crack the code on PR, and now helps other entrepreneurs do the same. Gloria’s #1 mission is to make PR more accessible so that all founders—especially those who have been marginalized and underrepresented, can learn how to grow their businesses and confidently tell their stories without breaking the bank. Gloria was also recently awarded the “Pitch Writing Expert of the Year” for 2021 as a part of the Influential Businesswomen Awards and a member of 2022’s Forbes 1000 list.
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Summary
Gloria Chow, an award-winning small business PR coach, shares her untraditional yet proven PR methods. She emphasizes the importance of PR for building a personal brand and increasing conversion rates. Gloria’s mission is to make PR accessible to all founders, especially women of color. She teaches the CPR method, which involves crafting a pitch that is relevant, specific, and positions the entrepreneur as an authoritative voice in their industry. Gloria also provides tips for finding the right journalists to pitch to and avoiding common pitching mistakes. In this conversation, Gloria Chou and Sun discuss the importance of pitching and PR in growing a business. They explore the common mistakes people make when pitching and provide tips for effective follow-up. Gloria shares insights from her PR program, emphasizing the importance of confidence and mindset. They also discuss the coaching industry and the need for authenticity and human connection. Gloria opens up about her personal journey with psychedelics and how it has impacted her business and mindset. Overall, the conversation highlights the power of pitching, the value of community, and the importance of healing and self-love.
Keywords
PR, personal brand, conversion rates, founders, women of color, CPR method, pitch, journalists, pitching, PR, mistakes, follow-up, confidence, mindset, coaching industry, authenticity, community, psychedelics, healing, self-love
Takeaways
- PR is essential for building a personal brand and increasing conversion rates.
- The CPR method (Credibility, Point of View, Relevance) is an effective framework for crafting a pitch that grabs journalists’ attention.
- Finding the right journalists to pitch to can be done through Google News Alerts, Twitter, and LinkedIn.
- Avoid common pitching mistakes such as sending irrelevant pitches, using a marketing brochure approach, and sending long, attachment-heavy emails.
- The CPR method can be applied to pitching investors, getting on podcasts, and securing wholesale deals. Pitching is essential for growing a business and getting media coverage.
- Effective follow-up is crucial for successful pitching.
- Confidence and mindset play a significant role in PR success.
- Authenticity and human connection are key in the coaching industry.
- Healing and self-love can positively impact business and mindset.