Answers · By Sun Yi, creator of the Myth Sandwich

How do you know if they really believe in the myth?

Short answerTo know if they really believe in the myth, ask if it's conscious or subconscious. A lot of people say one thing out loud but do the opposite in real life.

Two Questions to Ask

• First ask: do they really believe this myth, or does everyone already know it's wrong?
• Then ask: is it conscious or subconscious? They might say they don't care about money but secretly chase it.

Watch What They Do

• If their actions don't match what they say, that's a sign the belief is real but hidden.
• If the myth sounds like something everybody already knows, it probably won't land.

In Sun's words

A lot of people state the myth and stop there. That's not enough. You have to give me an example I can actually understand that shows why the myth is wrong. Without the example, I might still believe the myth. The example is what makes it real.

▶ Watch Sun explain this

Every carousel I've ever made is based on a lesson I learned personally. I don't randomly hunt for myths to debunk. I only debunk the ones I used to believe in. The reason is simple. Unless you've experienced something yourself, it's going to be hard to find and explain it. When it's real, you can say: I followed this myth, I believed it, and then this thing happened and I realized it was wrong. That's what makes it land. If you try to force it, it feels fake. People will think: nobody believes that. Nobody thinks that's a myth. That's exactly how it falls apart. So ask yourself: what's something you believed your whole life because everyone told you it was true, but turned out to be false? That's your myth. Start there.

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