Answers · By Sun Yi, creator of the Myth Sandwich
Is a personal brand worth building?
Short answerFor most people, yes. Sun says everyone already has a personal brand, so the real question is whether you show it in public.
Why it's worth it
- Your brand is the feeling people get when they think of you, and your friends already have it.
- Spending on leads is a cost, but a personal brand is an investment you keep for life.
- It opens up many paths later, like speaking, books and programs.
- Even billionaires like Ray Dalio and Kevin O'Leary build one, because it's worth more than a business brand.
When it's not worth it
- If you only want temporary income, Sun says go get a job instead.
- You need to set aside 2 or 3 years of real investment, or it can burn and crash.
- It's also a lot of work to keep posting, protect your reputation and deal with haters.
- Sun says a brand built on fake is a bad game, because sociopaths get exposed in the long run.
Try itWrite down 3 things your friends would say about you, then turn one of them into a short story in Story Bank.
This answer comes from Sun Yi's Story Bank Library.
The full Library has thousands of Sun's stories and lessons, plus Sun Bot to help you write your own. Get it with Night Owl Nation or Story Bank.
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