Answers · By Sun Yi, creator of the Myth Sandwich
What are the biggest copywriting mistakes?
Short answerSun says the biggest copywriting mistakes are being clever instead of clear, writing like academia, and making copy hard to scan. Clarity always wins.
The Big Mistakes
- Don't be clever in your bio or headlines; be clear so people know what you do in seconds.
- Don't write like academia: complex words and fancy phrases mean nothing to your reader.
- Not making your copy scannable is a big one; if it looks like a wall of text, people hit back.
Two More to Watch
- Stop looking at other people's copy for inspiration; it gets you in the habit of trying to be something you're not.
- Don't waste words: your heading and subheading should each carry a different idea.
Try itOpen Story Bank and rewrite your bio in one plain sentence that says exactly who you help and how.
This answer comes from Sun Yi's Story Bank Library.
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