About The Episode
Watch Trailer Episode 119:
Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, exploring their journeys and dive into their expertise that greatly inspire them.
So excited to share in this Episode 119 of AAF podcast: Making Money As A Content Creator w/ Abigail Peugh. Don’t miss this inspiring conversation about entrepreneurship and storytelling.
Abigail Peugh is an introverted, sweat pants wearing, always slightly tired looking mama, who built a 7 figure online business around her life, not the other way around. In the past 2 years, she has served over 12,000 students with her digital products and recently launched her own podcast. Abigail empowers and teaches you how to not only create your own digital products, but she then teaches you how to show up as YOU in your marketing to generate consistent daily sales through story-telling and conversion content on Social Media.
Chapters
00:00 Introduction to UGC creators
02:36 Getting started as a UGC creator
05:00 Affiliate programs and TikTok Shop
07:03 Transitioning from UGC to brand deals
09:55 The role of affiliates and brand deals
13:45 Revenue from brand affiliates and ambassadors
18:15 Moving away from UGC content
20:23 Creating content for personal brand
24:18 Common mistakes in content creation
28:26 Growing on TikTok vs Instagram
32:05 Creating Emotion-Evoking Content
34:46 Balancing Growth and Sales Content
36:48 Batching Content and Leveraging the Menstrual Cycle
39:14 The Challenges of Delegating Tasks
41:48 The Power of Repurposing Content
56:49 Using Trending Audio
59:50 Focusing on One Platform
01:03:46 Starting from Scratch
01:06:34 Knowing What to Post
01:10:58 Dealing with Negative Comments
01:15:53 Attracting the Right Audience
Comment, tag, and share with someone who would love this. Enjoy!
Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.
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Domestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi
Follow Abigail: @abigailpeugh
Instagram: https://www.instagram.com/abigailpeugh/
Website: https://abigailpeugh.com/home/
Youtube: https://www.youtube.com/channel/UCUOHD5Vo5d0-HvMxo48kjJA
Tiktok: https://tiktok.com/@abigailpeugh
Website: stan.store/abigailpeugh
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takeaways
- UGC creators can make as much money as they want by taking on more clients
- To get started as a UGC creator, create a portfolio and reach out to brands
- TikTok Shop is a great entryway into the world of UGC
- Monthly recurring revenue from brand deals and affiliates can provide a stable income
- Transitioning to teaching and selling digital products can be more lucrative on platforms like Instagram
- Experiment with different types of content and be open to trying new things Create content that evokes emotion and makes viewers feel something.
- Don’t overthink and be open to trying something different.
- Consistently post content to stay top of mind for your audience.
- Find a balance between growth and sales content.
- Batch your content creation around your menstrual cycle.
- Delegating tasks can be challenging but necessary for growth.
- Repurpose content to reach a wider audience. Trending audio can be helpful in gaining visibility and engagement on social media platforms, but it should be used in a way that matches the content and evokes the right emotions.
- Focusing on one platform and building an audience before branching out can be more effective in the early stages of building a presence online.
- When starting from scratch, it is important to post consistently, try new things, and listen to your audience to create content that resonates with them.
- Dealing with negative comments is a part of being online, but it is important to stay true to your opinions and attract the right audience.
- Repelling some people with your content is a good thing, as it helps attract the right audience who align with your values and message.
summary
UGC creators, or user generated content creators, create content for brands but not for their own pages. They can make as much money as they want by taking on more clients. To get started as a UGC creator, one can create a portfolio on platforms like Canva and reach out to brands they want to work with. TikTok Shop is a great entryway into the world of UGC, where creators can sell products and make money. It’s important to talk about things you actually love when doing brand deals or being an affiliate. Monthly recurring revenue from brand deals and affiliates can provide a stable income. UGC creators can transition to teaching and selling digital products, which can be more lucrative on platforms like Instagram. Content creation on Instagram and TikTok requires different strategies, with TikTok being more focused on entertainment and Instagram being more targeted for selling. It’s important to experiment with different types of content and be open to trying new things. In this part of the conversation, Abigail and Sun Yi discuss the importance of creating content that evokes emotion and makes viewers feel something. They also talk about the barriers that prevent people from making this type of content, such as overthinking and fear of trying something different. Abigail emphasizes the need to stay top of mind for her audience by consistently posting content, even if it’s not perfect. They also discuss the balance between growth and sales content, and the importance of selling as you grow. Abigail shares her approach to content creation and how she batches her content around her menstrual cycle. They also touch on the challenges of delegating tasks and repurposing content. In this part of the conversation, Abigail and Sun Yi discuss the use of trending audio on social media platforms. Abigail believes that trending audio can be helpful in gaining visibility and engagement, but it should be used in a way that matches the content and evokes the right emotions. They also talk about the importance of focusing on one platform and building an audience before branching out. Abigail shares her advice for starting from scratch, which includes posting consistently, trying new things, and listening to your audience. They also discuss dealing with negative comments and the importance of staying true to your opinions and attracting the right audience.
keywords
UGC creator, user generated content, content creation, brands, clients, portfolio, TikTok Shop, brand deals, affiliate, recurring revenue, digital products, Instagram, TikTok, content strategy, content creation, emotion, overthinking, fear, top of mind, growth, sales, balance, batching, menstrual cycle, delegating, repurposing, trending audio, social media, visibility, engagement, content, emotions, platform, audience, starting from scratch, posting consistently, trying new things, listening to audience, negative comments, staying true to opinions, attracting the right audience