Sun Yi - AAF Podcast
Episode 122

Building A Membership Community w/ Hadar Shemesh

Nov 1, 2024


About The Episode

Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, exploring their journeys and dive into their expertise that greatly inspire them.

This week’s guest is Hadar Shemesh. Hadar is a linguistics expert and communication coach who’s worked with companies like Google, Microsoft, Facebook, IBM, GM, WeWork, Wix and many more! She has over a million subscribers on her YouTube channel @hadar.shemesh and she’s committed to helping people communicate clearly and confidently in English.

In this conversation, Hadar and I discuss the intricacies of managing a membership community, focusing on the challenges of content repetition, the importance of personal development, and strategies for engaging members. We explore the significance of onboarding new members, fostering a supportive environment, and leveraging technology to enhance community interaction.

00:00 Reconnecting and Reflecting on Past Experiences

02:47 Navigating the Challenges of Repetitive Content

05:57 Creating Fresh and Engaging Membership Experiences

09:02 Onboarding New Members Effectively

12:01 The Interconnection of Language Learning and Personal Development

14:58 Building Community and Engagement in Memberships

17:55 Understanding Member Behavior and Engagement

21:00 Encouraging Participation and Overcoming Fear

24:03 Creating a Supportive Environment for Growth

26:59 Balancing Content and Engagement Strategies

29:59 Leveraging Technology for Community Building

32:56 Fostering Connections and Accountability

36:03 Innovative Approaches to Member Engagement

47:36 The Importance of Vulnerability in Sharing Stories

50:08 Creating Comfortable Sharing Environments

52:41 Trust and Confidence in Sharing

56:26 Measuring Success in Community Engagement

58:12 Understanding Different Member Needs

01:00:10 The Value of Member Feedback

01:02:10 Navigating Content Creation Challenges

01:04:12 Shifts in Content Consumption

01:06:47 The Balance Between Quantity and Quality

01:10:50 Visualizing Future Goals

01:12:43 Relearning Important Lessons

01:16:21 Finding Balance in Expectations

01:18:51 The Journey of Entrepreneurship

01:20:45 The Importance of Positive Reinforcement

01:22:38 Understanding Different Feedback Needs

01:26:45 Creating Urgency in Membership Enrollment

Comment, tag, and share with someone who would love this. Enjoy!

Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.

Follow me: @SunYiCo

Website https://sunyi.co

Night Owl Nation https://sunyi.co/night-owl-nation/

Instagram https://instagram.com/sun.yi

TikTok https://tiktok.com/@_sun.yi

Twitter https://twitter.com/_sun_yi

LinkedIn https://linkedin.com/in/sunyi-nightowls/

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Threads https://threads.net/@sun.yi

Domestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

Follow Hadar: @hadar.shemesh

Instagram: https://www.instagram.com/hadar.accentsway/

Website: https://hadarshemesh.com/

keywords

membership, community building, personal development, content creation, engagement strategies, onboarding, language learning, storytelling, online courses, coaching, storytelling, community engagement, vulnerability, feedback, content creation, membership retention, positive reinforcement, entrepreneurship, teaching, accountability

takeaways

  • It’s important to keep content fresh to maintain excitement.
  • Creating a supportive community enhances learning experiences.
  • Onboarding processes should cater to new members’ needs.
  • Personal development is intertwined with language learning.
  • Engagement strategies should be tailored to member behavior.
  • Encouraging small steps can help overcome fear of participation.
  • Feedback is crucial for member growth and confidence.
  • Technology can enhance community interaction and engagement.
  • Building relationships within the community fosters loyalty.
  • Regularly assessing member needs can improve retention. Vulnerability in sharing stories fosters deeper connections.
  • Creating a comfortable environment encourages participation.
  • Trust and confidence are essential for sharing experiences.
  • Engaging with community identity can enhance participation.
  • Measuring success should consider different member needs.
  • Feedback from members is crucial for improvement.
  • Content creation can be exhausting but is necessary for growth.
  • Shifts in content consumption require adaptation.
  • Positive reinforcement is key in teaching and feedback.
  • Understanding the balance between expectations and appreciation is vital.

summary

In this conversation, Sun Yi and Hadar discuss the intricacies of managing a membership community, focusing on the challenges of content repetition, the importance of personal development, and strategies for engaging members. They explore the significance of onboarding new members, fostering a supportive environment, and leveraging technology to enhance community interaction. The dialogue emphasizes the interconnectedness of language learning and personal growth, highlighting the need for innovative approaches to maintain member engagement and satisfaction. In this conversation, Hadar and Sun Yi explore the dynamics of community engagement, the importance of vulnerability in storytelling, and the challenges of content creation. They discuss how sharing personal stories can foster connections, the need for positive reinforcement in teaching, and the significance of understanding different member needs within a community. The dialogue also touches on the balance between quantity and quality in content, the impact of ego on teaching, and the importance of feedback in improving member experiences.

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