Answers · By Sun Yi, creator of the Myth Sandwich
What is a Myth Sandwich?
Short answerThe Myth Sandwich is a 3-part structure: start with a common belief (the myth), give a real example that contradicts it, then land the truth. The truth is never just the opposite of the myth. It's more nuanced than that.
The 3 Parts
- Start with the myth: something many people believe.
- Then give a contradicting example: a real story that makes people say 'oh, yeah, right'.
- End with the truth: not the opposite of the myth, but the more real, contextual version.
Why It Works
- The myth isn't totally wrong, which is what makes it believable to your audience.
- When people agree with the example, they can't argue with the truth you lead them to.
- The hard part is finding the right myth, right example, and right truth.
Try itPick one thing most people in your field believe, write it in Story Bank, then find one real story that proves it wrong.
This answer comes from Sun Yi's Story Bank Library.
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