How To Make People NEED What You Sell
What’s the psychology behind someone who spends $17,000 on a bag they love?
Well, they don’t just love it.
They need it.
So how do you make your customers need what you sell?
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The Most Valuable F*cking Emails
Grow Your Business With Written Content, Not Video
At least don’t put all your focus on making videos. Start investing in written content. Here’s why: Back in the day, we used to build amazing websites for startups. Most of them looked great—clean design, solid copy, everything done right. But within a year, most of them went out of business. They didn’t have the […]
How To Write A Catchphrase
So last night I was watching Back to the Future 3 on Netflix, and there’s this scene where Michael J. Fox throws a pan that says “Frisbie’s Pies” — like an actual frisbee. That got me thinking… 🤔 Did Frisbee start as a pie company? I had to Google it, of course. 😅 Turns out, […]
Sharing Your Story Publicly Is Like Therapy
Today I’m gonna make a case for why posting content will help you… EVEN IF NOBODY SEES IT! I believe sharing your stories publicly is like free therapy. Here are 3 reasons why 👇 1. It gives you back your power I used to never share anything, with anyone. Then one day, I went to […]
Try This 5-Step Storytelling Exercise
I want you to try this quick storytelling exercise. Part 1: The Story This week, I had one of those window wipers in the street come up to my car at the traffic light. I just had a car wash, so the last thing I wanted was this guy ruining it with his dirty squeegee, […]
How To Sell Your Unique Differentiator
What I used to say when client says they’re not ready to invest in a new website.
Theory vs. Practical Learning
You ever wonder why you need a coach or mentor if you can learn everything from a book or an online course? Here’s an example of why you need a coach.