Personal Branding

Authentic As F*ck Blog

Sun Yi - Fuck Tha Grammar Police

F*ck tha grammar police

Yes, we know they’re not grammatically correct. That’s the whole point.

Stop looking for your why!

Here’s the answer: your why is to serve others with your strengths. There. You can stop searching now.

How to get your content shared like crazy

There’s a hot dog place in my neighborhood with a payphone booth inside. When you dial 0, the door opens to a speakeasy bar.

Sun Yi

How to build a brand people love?

If you want raving fans, find out who hates your brand. If nobody hates your brand, nobody loves your brand.

Sun Yi Instagram

How to get more followers on Instagram

Do you want more followers? If your answer is yes, you won’t get any. To get followers, you have to start giving without expectations, like you would to your family.

Sun Yi

1 easy trick for writing better copy

People can look, or they can read, but they can’t look and read at the same time. People “look” on the web. They don’t “read”.

Sun Yi

Branding is not what you think

A woman ordered a pair of boots on Zappos as a surprise gift for her husband. Unfortunately her husband was killed in a car accident shortly after.

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