How To Teach AI To Write Like You
Recently, I launched an AI app that can read and write stories like me.
But there was one problem:
I had to teach it how to think like me first.
Here’s how I did it.
The Most Valuable F*cking Emails
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Guaranteed to make you say: I never thought of it that way!
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How To Make People NEED What You Sell
What’s the psychology behind someone who spends $17,000 on a bag they love?
Well, they don’t just love it.
They need it.
So how do you make your customers need what you sell?
Take The Test: Influencer or Educator?
Got a question for you: If your customers knew they’d NEVER get access to you, meaning no events, no group calls, no DMs, nothing, would they still buy from you? Think about that for a sec. If the answer is no, then you’re an influencer, not an educator. Let me explain. There are 2 types […]
How To Attract, Not Sell
Do you want to attract people who already need what you sell?
Then create content that makes them think:
“That’s exactly how I feel. I just didn’t know how to say it.”
Here are 3 ways to do that.
Brand Strategy Is Therapy
Find out why your ego and identity is closely tied to your personal brand.
I Failed At My Job
You know that one guy who has to pause and rewind a movie every time he misses one line? Yup… that’s me. I can’t just pretend I understood, because I know I’m going to miss something important later. It’s also why it takes me 3 times longer than everyone to learn anything. I read the […]
Should You Talk Politic In Your Content?
Should you talk politics in your content? The short answer is no. Your personal brand reflects your personality, your core values, and your life philosophy. And your politics reflect the same things. So why not talk about politics? Here are 3 reasons: 1. You don’t know shit You ever work somewhere for years? You know […]
You are the niche (but not yet)
You’ve probably heard the phrase: “You are the niche.” It’s true, but also misunderstood. I’ll tell you why that’s a terrible advice for people starting out and what you should do instead.
Grow Your Business With Written Content, Not Video
At least don’t put all your focus on making videos. Start investing in written content. Here’s why: Back in the day, we used to build amazing websites for startups. Most of them looked great—clean design, solid copy, everything done right. But within a year, most of them went out of business. They didn’t have the […]
How To Write A Catchphrase
So last night I was watching Back to the Future 3 on Netflix, and there’s this scene where Michael J. Fox throws a pan that says “Frisbie’s Pies” — like an actual frisbee. Save That got me thinking… 🤔 Did Frisbee start as a pie company? I had to Google it, of course. 😅 Turns […]
Sharing Your Story Publicly Is Like Therapy
Today I’m gonna make a case for why posting content will help you… EVEN IF NOBODY SEES IT! I believe sharing your stories publicly is like free therapy. Here are 3 reasons why 👇 1. It gives you back your power I used to never share anything, with anyone. Then one day, I went to […]
Try This 5-Step Storytelling Exercise
I want you to try this quick storytelling exercise. Part 1: The Story This week, I had one of those window wipers in the street come up to my car at the traffic light. I just had a car wash, so the last thing I wanted was this guy ruining it with his dirty squeegee, […]
How To Sell Your Unique Differentiator
What I used to say when client says they’re not ready to invest in a new website.
Theory vs. Practical Learning
You ever wonder why you need a coach or mentor if you can learn everything from a book or an online course? Here’s an example of why you need a coach.
How To Compete With People Better Than You
“There’re so many people who are better than me, why would anyone hire me…” If this is what you’re thinking, read this. Here’s how you can compete with them.
How To Charging More And Make It Feel Like A Bargain
They say one man’s trash is another man’s treasure. The value of your product and service isn’t objective. It’s subjective to who you sell to. Here are couple examples.
3 Types Of Audience For Your Content
Most people make content for people who already know them. But honestly, strangers could care less about your content. This is why you need to make content for 3 different types of audience.
How To Turn Your Views Into Followers
Think about the last time you read a post or watched a Reel that you found interesting, clicked on their profile, then instead of hitting “follow” you just hit the back button.
That decision probably took you less than a few seconds. What did you see in those few seconds that made you not follow them?
Most likely they made a few key mistakes, and you might be too.
How To Truly Be Vulnerable In Storytelling
Marketers bastardized the phrase “being vulnerable” and made it meaningless, but vulnerability is not a tool for marketing or “connecting” with your audience.
The truth is, when you share a vulnerable story, the person it benefits the most is YOU!
A Client Asked Me To Get Him A Sandwich
If you have a service business, you know that dealing with clients can be difficult sometimes. Here’s a story and a tip that will help you.
Example Sales Call For Brand Strategy
Strategy is difficult to sell because it’s not tangible service. Clients don’t really know what they’re getting. That’s why I put together this guideline on how you should be selling high-level strategy service:
My Dad Found My Cigarettes
I started smoking when I was 16.
I always carried around my pack of Marlboro Reds, a lighter, and chewing gums.
One day, I got out of the shower and noticed my jeans were missing. I figured my mom was doing laundry and took them.
4 Techniques To Improve Storytelling
Here’s a shitload of techniques to improve your storytelling and writing. But no amount of fancy writing can fix a shitty story. Unless you can come up with good stories, you’re just gonna sound like a politician who avoids questions by blurting out a bunch of “word salad” without really answering the questions.
9 Things To Include In Your Sales Page Copy
Here are 9 things you should have on your sales copy to increase conversion: Emotional pain, Common myth, Vulnerable story, A-ha moment, Problem, Solution, Why me?, Call to courage, Call to action
The Practical Guide To Selling Using Your Story
Marketing is manipulation. The stuff I’m gonna share over the next 2 weeks is powerful stuff. But with great power comes great responsibility. Please be a responsible marketer and don’t manipulate people into buying shitty products.
What Makes A Content Good Vs Great?
Good content gives people the answers. Great content gets them ask questions. It makes them say “I never thought of it that way”
To make great content, do NOT give advice in your content. Instead, DEBUNK the advice. Here’s how.
Guide To Planning Your Website For Conversions
A website should be user friendly, right? Wrong! When people find EVERYTHING they want easily, they get what they want… then leave. You have to GUIDE them. I’ll show you how to make your website user + sales friendly.
The Ultimate Guide to Relatable Storytelling
Tired of your story sounding cliché? Be “similar” AND “different” at the same time. Make people say: “Your story reminds me of the time when I…” (similar) and “I thought I was the ONLY one!” (different).
How To Grow Instagram By Reposting Old Content
In the past year, I made no new content and still got over 75k followers on IG & TikTok… JUST by re-posting OLD content. ONE SINGLE post actually got me over 10k followers. I’ll explain the detail on how I did it.