You’ve probably heard the phrase:
“You are the niche.”
It’s true, but also misunderstood.
Have you ever noticed that the people who say this are usually already famous?
If you’re Gary Vee or Mel Robbins, sure. You are the niche.
But how did they get there?
Before Gary Vee was Gary Vee, he was the Wine Library guy.
Before Mel Robbins was Mel Robbins, she was the 5-Second Rule lady.
Here’s what I think is actually happening:
When nobody knows who you are, people pay attention to you because of your niche.
When everyone knows who you are, people pay attention to your niche because of you.
That’s when “you are the niche” becomes true.
So what niche should you choose?
Honestly, it doesn’t matter as much as people think.
A lot of people are afraid they’ll get pigeonholed in a niche forever.
You won’t.
Gary Vee evolved.
Mel Robbins evolved.
You will too.
That’s why I usually tell people to start with their expertise instead of their passion.
If you already have credibility in something, you’ll grow a lot faster because people will see you as someone who actually knows what they’re talking about.
But how do you stand out from everyone else in you niche?
If it’s truly your expertise, you’ll naturally stand out because of your experience and knowledge.
But there’s another reason.
Eventually, you become the differentiator.
If you’re a real estate agent, the way you do business is different from every other real estate agent.
Your personality affects how you work.
It affects the advice you give.
It affects the stories you tell.
And those same traits show up outside of work too.
That’s why I always tell people to share more than just business content.
Share the personal stories.
Share the random observations.
Share the lessons from everyday life.
That’s how people get to know you.
And over time, that’s how YOU become the niche.
That’s it for today!
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