Take The Test: Influencer or Educator?

Got a question for you:

If your customers knew they’d NEVER get access to you, meaning no events, no group calls, no DMs, nothing, would they still buy from you?

Think about that for a sec.

If the answer is no, then you’re an influencer, not an educator.

Let me explain.

There are 2 types of businesses for personal brands.

1: The Influencer Business

This is 99% of all personal brands.

Think Jay Shetty. Think Mel Robbins.

People buy their programs and go to their events for the same reason they go to Taylor Swift concerts.

They’re fans.

They want to be near them.

That’s it.

That’s the whole transaction.

If that’s you…

STOP CREATING “TEACHING MATERIALS!”

Nobody cares about your framework or PDF workbook.

They care about YOU.

So give them more of you:

👉 Live events

👉 Group coaching

👉 Q&As

👉 Live group chat

Sell the experience, not the outcome.

Sell access, not information.

Honestly? If this is you, you should lean into it.

Fighting it is where people burn out.

But maybe you don’t want to just be an influencer.

You want to be an educator.

Then keep reading…

2: The Educator Business

This is the rare 1% of personal brands.

Think Alex Hormozi. Think Vinh Giang.

They are real experts in their field who spent years perfecting their training process and got it down to a science.

Here’s the real test:

Do more than half your students get the result you promised, WITHOUT ever needing access to you?

Just from your system alone?

If yes, you’re an educator.

And that’s an entirely different (and honestly more valuable) business.

So what should you do if you’re an influencer who want to become an educator?

It’s a long process, but it goes something like this:

1. Prove your process by coaching at least 20 people 1-on-1 and getting them real results.
2. Document what worked and didn’t work.
3. Find the common process that worked with every student.
4. Test out the process in group coaching setting.
5. Document what worked and didn’t work.
6. Repeat until it works every time.
7. Have someone else teach the process and watch them.
8. Repeat until they can do it alone.
9. Once people succeed with only your process and zero access to you, congrats, you’re officially an educator.

You know what’s crazy?

Most people never even ask themselves which one they’re building.

They just keep making offers that don’t match their actual business.

So… which one are you?