Think about the last time you read a post or watched a Reel that you found interesting, clicked on their profile, then instead of hitting “follow” you just hit the back button.
That decision probably took you less than a few seconds. What did you see in those few seconds that made you not follow them?
Most likely they made a few key mistakes, and you might be too.
Marketers bastardized the phrase “being vulnerable” and made it meaningless, but vulnerability is not a tool for marketing or “connecting” with your audience.
The truth is, when you share a vulnerable story, the person it benefits the most is YOU!
Strategy is difficult to sell because it’s not tangible service. Clients don’t really know what they’re getting. That’s why I put together this guideline on how you should be selling high-level strategy service:
I started smoking when I was 16.
I always carried around my pack of Marlboro Reds, a lighter, and chewing gums.
One day, I got out of the shower and noticed my jeans were missing. I figured my mom was doing laundry and took them.
Here’s a shitload of techniques to improve your storytelling and writing. But no amount of fancy writing can fix a shitty story. Unless you can come up with good stories, you’re just gonna sound like a politician who avoids questions by blurting out a bunch of “word salad” without really answering the questions.
Marketing is manipulation. The stuff I’m gonna share over the next 2 weeks is powerful stuff. But with great power comes great responsibility. Please be a responsible marketer and don’t manipulate people into buying shitty products.
Good content gives people the answers. Great content gets them ask questions. It makes them say “I never thought of it that way”
To make great content, do NOT give advice in your content. Instead, DEBUNK the advice. Here’s how.
Tired of your story sounding cliché? Be “similar” AND “different” at the same time. Make people say: “Your story reminds me of the time when I…” (similar) and “I thought I was the ONLY one!” (different).