Storytelling

How To Charging More And Make It Feel Like A Bargain

They say one man’s trash is another man’s treasure. The value of your product and service isn’t objective. It’s subjective to who you sell to. Here are couple examples.

3 Types Of Audience For Your Content

Most people make content for people who already know them. But honestly, strangers could care less about your content. This is why you need to make content for 3 different types of audience.

How To Turn Your Views Into Followers

Think about the last time you read a post or watched a Reel that you found interesting, clicked on their profile, then instead of hitting “follow” you just hit the back button.

That decision probably took you less than a few seconds. What did you see in those few seconds that made you not follow them?

Most likely they made a few key mistakes, and you might be too.

How To Truly Be Vulnerable In Storytelling

Marketers bastardized the phrase “being vulnerable” and made it meaningless, but vulnerability is not a tool for marketing or “connecting” with your audience.

The truth is, when you share a vulnerable story, the person it benefits the most is YOU!

Example Sales Call For Brand Strategy

Strategy is difficult to sell because it’s not tangible service. Clients don’t really know what they’re getting. That’s why I put together this guideline on how you should be selling high-level strategy service:

My Dad Found My Cigarettes

I started smoking when I was 16.

I always carried around my pack of Marlboro Reds, a lighter, and chewing gums.

One day, I got out of the shower and noticed my jeans were missing. I figured my mom was doing laundry and took them.

4 Techniques To Improve Storytelling

Here’s a shitload of techniques to improve your storytelling and writing. But no amount of fancy writing can fix a shitty story. Unless you can come up with good stories, you’re just gonna sound like a politician who avoids questions by blurting out a bunch of “word salad” without really answering the questions.

The Practical Guide To Selling Using Your Story

Marketing is manipulation. The stuff I’m gonna share over the next 2 weeks is powerful stuff. But with great power comes great responsibility. Please be a responsible marketer and don’t manipulate people into buying shitty products.

What Makes A Content Good Vs Great?

Good content gives people the answers. Great content gets them ask questions. It makes them say “I never thought of it that way”

To make great content, do NOT give advice in your content. Instead, DEBUNK the advice. Here’s how.

The Ultimate Guide to Relatable Storytelling

Tired of your story sounding cliché? Be “similar” AND “different” at the same time. Make people say: “Your story reminds me of the time when I…” (similar) and “I thought I was the ONLY one!” (different).