Last weekend, my wife Gigi and I went to an the biggest antique show in the world with our friends Bas and Juri.
I complained to Gigi.
“Everything is old, dusty, ugly, AND expensive as fuck.”
Gigi wisely said “I guess one man’s trash is another man’s treasure. 🤷🏻♀️”
Towards the end of the day, Bas bought this old B&W TV for $500.
I was thinking in my head.
“Are you stupid?”
“Why are you wasting $500 on an old TV?”
“I guess Gigi’s right about trash vs treasure”
But I just said “cool TV bro!”
He could probably tell from my face that I didn’t actually think it’s cool 😂
10 minutes later, he showed me something on his phone.
That same TV was bidding at $2,300 on eBay!
In a split second my opinion went from “why is he wasting money” to “wow he got such a great deal!”
On the drive back home, Gigi put on a podcast episode with Chris Do.
They interviewer asked him:
“You charge $5,000/hr for coaching.”
“How did you come to that price?”
“Why are you worth $5,000 an hour?”
Chris immediate replied:
“I’m not worth $5,000…”
“I’m worth $5,000 to SOME people.”
That’s when it hit me.
The old TV was not worth $500 to me but to Bas, it was a bargain.
We charge our clients $60k to $100k for websites.
To 99% of clients, that’s a waste of money because they won’t get a return on their investment. I actually tell them that on the first email 😅
But for clients who are doing $1 million on launches, I can easily double their conversion and bring them another $1 million every launch.
THEY think $60k is a bargain!
Remember:
Your goal isn’t to CONVINCE 99% of people to buy your service or product. It’s to FIND the 1% who already want your product.
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