How To Turn Your Views Into Followers

Think about the last time you read a post or watched a Reel that you found interesting, clicked on their profile, then instead of hitting “follow” you just hit the back button.

That decision probably took you less than a few seconds. What did you see in those few seconds that made you not follow them?

Most likely they made a few key mistakes, and you might be too.

Here they are:

Mistake #1. Your bio doesn’t clearly show what’s in it for them

The first line of your social media bio shouldn’t be all about you, but show me EXACTLY what I’ll get if I follow you.

It should also be very clear how your content will help them. When you confuse them, you lose them.

Here’s an example of a bio that gets ignored:

“Spiritual teacher, abundance coach, writer, dog mom”

It’s all about “me me me”. It doesn’t tell me how I’m gonna benefit by following you.

It’s also too vague. Most people won’t know exactly how a spiritual teacher or abundance coach will help them.

Here’s an example of a bio that people follow:

“I share daily tips that help life coaches make $10k/mo”

This tells me EXACTLY how I’m gonna benefit by following you. It’s also specific to me (if I’m a life coach), it’s specific on how often I’ll get content and specific on how much it’ll help me make.

The next line of your bio should tell me why I should trust you. Show me that your tips are legit.

Share your background and experience, what you’ve achieved, where you’ve been featured, or who you’ve worked with.

Here are some examples:

“I’ve helped 100 coaches hit $10k/mo”

“Former professor at ____ university”

“Featured on ____ magazines”

“I’ve spoken at organizations like ____”

Mistake #2. Your pinned posts aren’t your best content

As soon as a stranger lands on your profile, one of the first things they’re gonna do is click on the first couple of posts in your feed.

Thankfully, most platforms allow you to pin a post to the top of your feed. Instagram and TikTok actually lets you pin 3.

You want this to be your BEST content. This means it not only performed the best, but it’s also relevant to your niche.

Remember, this is the 2nd piece of content I’m ever seeing from you, after the original post that brought me to your profile. If the first few posts that I see on your account is as good as the original, I’m most likely gonna say “this is a good account to follow.”

Mistake #3. Your feed doesn’t show you’ll deliver on your promise

Some people might skip the pinned posts and go straight to your regular feed because they’re savvy and they know you probably pinned your best posts 😅

This is why you have to consistently post content that delivers on the promise you made in your bio.

If your bio says you’re giving tips for life coaches to make $10k/mo, then do exactly that. Maybe not on every post, but at least on every other post.

And if you’re not giving tips on every post, at least make sure that every post is meant for a life coach because most likely that’s who will be checking your posts.

Mistake #4. Your content doesn’t match your feed

I see so many accounts that post trends because they think it’ll bring them more views.

Here’s the problem with chasing views:

It’s NOT going to help you at all if the content isn’t related to what you do.

If someone liked your post with some funny trend or using a trending sound, then they go to your account to see that every other post is related to being a life coach, you’re not gonna convert many of them into followers.

Also when someone who IS a life coach looks at your feed and see that every other post is just funny memes or trends that are completely unrelated to what you do, they won’t follow either.

Make sure you’re consistently posting content that’s in your niche meant for your target audience.

If you want to use trends, at least make the content relate to what you do.

Bonus Tip: Followers DO matter

I’m obviously sharing these tips so you can get more followers, but you might be saying to yourself “I don’t care about followers…”

Let me share a little fact with you:

Did you know that in court, jurors have a bias towards attractive people? More attractive defendants get less harsher sentencing because people subconsciously reward them over the ugly ones.

I know this is wrong. Your looks shouldn’t matter at all.

But at the end of the day this is the reality.

Having a lot of followers is kinda like being that attractive defendant. It shouldn’t matter at all and it doesn’t say anything about you, BUT people will judge you based on how many followers you have.

It’s actually the first thing people look at when they land on your page. And it creates a strong bias about you on every piece of content they see from that point on.

I’ve gotten so many opportunities that I did NOT deserve just because of how many followers I have.

I’ve also tried to refer really smart people to podcasts or speaking opportunities, but they were rejected because of the number of followers they have.

Listen, this isn’t about what’s right or wrong. It’s about living in reality.

Whether we like it or not, people judge a book by its cover.

So if you already have a great book (metaphorically), why not also have a great cover too.

That’s why I encourage you to work on growing your followers. And in next week’s email, I’m gonna show you exactly how to do that.

Until then, cheers!

S.